Don’t let your customers set your standards.

August 1, 2006

Letting your customers set your standards is a dangerous game, because the race to the bottom is pretty easy to win. Setting your own standards–and living up to them–is a better way to profit. Not to mention a better way to make your day worth all the effort you put into it.

Excerpt from:
http://sethgodin.typepad.com/seths_blog/2006/07/better_than_the.html

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